Many Colorado residents dream of going into business for themselves, and they may think that an Internet business would be an excellent choice. People may have the idea that an online business will be easier to run and require less work. They may also have the idea that it will have lower costs and that it will not require the same degree of planning as other types of enterprises. People should be aware that many Internet businesses fail, and careful planning is needed to help them have a better chance of success.
People should thoroughly investigate any online business opportunity pitched to them by promoters before agreeing to purchase it. They should request the disclosure documents and carefully review them. The Federal Trade Commission regulates the activities of online business promoters, requiring them to disclose if they have been sued by prior purchasers. The disclosure should also include the company's refund and cancellation policies.